How we approach your branding project

The brief

A well-considered brief is a powerful tool which provides an agency with not only direction, but an indication of timescale, of project objectives and a measurable success criteria. If formalising your design brief fills you with dread, then don't panic; we're on hand to help sculpt that perfect document.

Initial meeting

This is a chance for you to meet us and discuss your requirements and for us to get an understanding of how your business works.

It’s important to the success of your branding project that we gather all of the relevant information, including your target audience, your goals and the challenges you face.

We may meet more than once if needed, or have additional conversations by phone or email to ensure we fully understand your requirements.

Planning phase

Based on the information we gathered from our initial meetings, we’ll now begin to plan what needs to be produced and how your identity project will be delivered. This may simply be the production of a suite of stationery or may involve an integrated launch of print collateral, direct mail, e-shots and website. Every project is unique and we tailor our approach to suit your needs.

We will then produce a document detailing exactly what your design project will involve and setting out realistic timescales, responsibilities, target dates, objectives and goals. This document will allow us to carefully manage the various elements of the design and production, ensuring a successful outcome.

First stage design proposals

Our team will now begin to develop initial ideas and prepare concepts for presentation. Overall look and feel, tone of voice, typography and colour palette will all be considered during this phase. We’ll take into consideration things such as target audience, objectives, key markets and your competitors. A range of solutions for will then be presented for review.

Second stage design refinement

Based on feedback from the first design stage we will refine the identity and associated collateral until it meets with your approval.

Delivery and roll out

At this point, all the elements identified at the planning stage will be complete and your identity will be ready for launch. We’ll also provide you with branding guidelines so you can confidently manage and protect your investment.